Privacy policy
Last updated: 2 February 2026
At Royal Optics, we respect your privacy and are committed to protecting your personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).
Information We Collect
We collect personal information when you:
- Create an account or place an order (such as name, email address, billing and shipping address, and phone number).
- Make a payment (payments are processed securely by Shopify Payments and Stripe; we do not store full card details).
- Browse our website (including cookies, IP address, device information, and pages viewed).
How We Use Your Information
We process your personal data for the following purposes:
- To process and fulfil your orders and manage your account.
- To communicate with you regarding your order, shipping updates, and customer support.
- To send marketing communications where you have given consent.
- To improve our website, analyse performance, and prevent fraud.
- To comply with legal and regulatory obligations.
Legal Basis for Processing (UK GDPR)
We process your personal data based on one or more of the following legal grounds:
- The performance of a contract (for example, to process and deliver your order).
- Your consent (for marketing communications).
- Compliance with legal obligations.
- Our legitimate interests (such as improving our services and preventing fraud), where these interests do not override your rights.
Sharing Your Information
We only share your personal data with trusted third parties where necessary, including:
- Shopify (store hosting and operations).
- Stripe and Shopify Payments (payment processing).
- Shipping and logistics providers (to deliver your order).
- Service providers such as email and analytics tools, under strict confidentiality obligations.
We do not sell your personal data.
International Data Transfers
Some of our service providers may process your data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection laws.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, and resolve disputes.
Your Rights
Under UK data protection law, you have the right to:
- Access your personal data.
- Request correction of inaccurate or incomplete data.
- Request deletion of your personal data.
- Restrict or object to certain processing activities.
- Request data portability.
- Withdraw consent at any time where processing is based on consent.
To exercise your rights, please contact us at support@royaloptics.co.uk. We will respond within a reasonable timeframe in accordance with applicable law.
You may opt out of marketing emails at any time using the unsubscribe link or by contacting us directly.
Cookies and Tracking Technologies
We use cookies and similar technologies to improve your browsing experience. You can manage or disable cookies through your browser settings.
Security
We use industry-standard security measures to protect your personal data from unauthorised access, loss, or misuse.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
For more information about Shopify’s data practices, please see:
https://www.shopify.com/legal/privacy